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The SexyDirectory shopping site is managed by eDirectory.co.uk Plc. eDirectory.co.uk Plc is the UK's leading provider of online shopping facilities, through its own website at www.edirectory.co.uk and via private label shopping systems to third-party websites.
eDirectory's extensive client list includes Times Online, The Sun, AdTrader, TEAMtalk, Marie Curie, talkSPORT, Economist.com and Sportinglife.com among numerous others.
As eDirectory are shopping aggregators and distributors, the company holds no stock and acts as a conduit, bringing together hundreds of retailers and thousands of customers in a secure and vibrant online shopping experience. Without any conventional advertising spend whatsoever, eDirectory has achieved a Top 20 placing in online Department Stores in the UK (a class including Amazon and Tesco), as measured by page visits (according to Hitwise - May 2002). This ranks eDirectory above many household names. eDirectory has built a fully searchable online database attached to a centralised, secure shopping basket. Suppliers handle the fulfilment.
The proprietary back-office technology gives eDirectory merchant partners access to their product data and allows them to process their incoming orders.
As eDirectory itself holds no stock, nor has any warehousing and fulfilment issues the company is able to concentrate resources on superb customer services and in constantly improving the quality of products for sale. "Private label" shopping systems are available to any web-based businesses wishing to earn additional revenue from their visitors. Such partner sites benefit from eDirectory's database of products and proprietary e-commerce system which manages the online transactions. This allows the host site to generate revenues, while creating site stickiness and enhancing their own brand equity. The proprietary technology platform can also be licensed for an annual fee to third parties to create bespoke e-commerce systems. Examples include the London School of Economics online shop at www.lseshop.com and the hugely successful Chiltern Seeds online shop at www.chilternseeds.co.uk
eDirectory.co.uk Plc is currently quoted on the OFEX exchange, where its shares may be bought and sold, at http://www.ofex.com | 
